Reuters: Cell phones and virtual worlds morphing shopper ways

Posted on January 17, 2008

Reuters covered Giff Constable’s speech at the National Retail Federation’s annual convention, part of the Deloitte & Touche keynote address.

Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to stay competitive in the fast-changing world of global retail.

Read the full article here.