AdWeek examines the impact of sponsorships inside of MTV’s virtual world:
Among the findings was that Pepsi’s positive brand image traits increased dramatically among fans who not only watch the show but browse The Hills content online, where Pepsi runs 30-second spots and banners. Positive brand image increased even more among fans who played in The
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Keynotes for the Virtual Worlds 2008 conference include:
- Charles Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc.
- Rosie O’Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc.
- Jeffrey B. Yapp, Executive Vice President, MTV Networks Music & Logo
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Reuters covered Giff Constable’s speech at the National Retail Federation’s annual convention, part of the Deloitte & Touche keynote address.
Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to stay competitive in the fast-changing world of global retail.
Read the full
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