You can listen to ESC’s CEO Sibley Verbeck and VP Giff Constable speak at GDC this March in San Francisco.  Please drop by and say hello!

Sibley Verbeck will be joining Lee Nadler, ZMO of Ridemakerz, Tuesday (March 24, 2009)   2:45pm — 3:15pm

The Creation of a Kids’ Virtual World – Real Data

RIDEMAKERZ and The Electric Sheep Company provide the most detailed presentation on how a kids’ virtual world is created that has yet been given in public. This will describe the process, achievements, setbacks, and surprises that went into the design and production of the virtual world created in a collaboration by these two companies, from concept to this week’s full public launch. Most notably, the presentation will include full disclosure of metrics from the virtual world’s beta period, including the number of beta users, how they were attracted, response rates on marketing efforts, how many dropped off at each step of engagement, average use time and number of logins per user, and many other aggregate and detailed results rarely provided today.

Giff Constable will be joining a panel on Tuesday (March 24, 2009)   4:15pm — 5:00pm

Social Technologies and Virtual Worlds: Best Practices

Web 2.0 social media practices are firmly entrenched in MMOs and virtual worlds. What are some of the best practices out there that might improve your users’ social experience? Our panel will be looking at these questions: What best practices are in place in virtual worlds now? What learnings from social networking sites can be applied to virtual worlds, introducing new technologies and social interaction mechanisms? What can we do to improve the social experience of our users, creating new interactions and new content, and thus improve their satisfaction with our worlds?