The Electric Sheep Company is an Emmy award-winning creator of virtual worlds and social games for major brands and media companies. We offer strategy, design, production, operations management and technology products and services.

Management Team

Sibley Verbeck
Founder and Executive Chairman

Sibley Verbeck is founder of The Electric Sheep Company, and is responsible for overall company strategy and management. Sibley blogs about the virtual world industry and is a co-founder of the Virtual Worlds Roadmap.

As a former Chief Scientist of StreamSage, Inc. and Comcast Online, Sibley has been a leading researcher in advanced computational linguistic and statistical techniques for analyzing audio, video, and text. In January 2001, Sibley received an award from the Washington Techway Magazine as one of the top young technology executives in the DC area; in 2003 he was selected as one of MIT Technology Review’s top 100 technology innovators worldwide under the age of 35. He has been an invited speaker on topics ranging across virtual worlds, search, computational linguistics, Internet infrastructure, digital television, scientific publication, and undergraduate science education.

Sibley is involved with the I Do Foundation, the Acceleration Studies Foundation, and the Journal of Young Investigators.

Jonathan Collins
Chief Executive Officer

Jonathan began his career at the Electric Sheep Company in 2006 by successfully launching several major sponsorship integrations into MTV’s emmy award winning Virtual Laguna Beach. Following the success of that launch, he went on to lead ESC’s multi-million dollar production efforts on subsequent MTV releases including the Virtual Hills and Virtual Pimp My Ride which ultimately became MTV’s Virtual Worlds. In early 2008, Jonathan took on the role of VP of Production and became responsible for the successful execution of all ESC projects. These projects included both major virtual world initiatives such as Ridemakerz as well as a number of smaller exploratory endeavors in the space.

Prior to joining the Electric Sheep Company, Jonathan was active in the world of new media as an entrepreneur, producer, writer, artist, and educator. He received his MFA from UCLA’s School of Film, Television, and Digital Media in 1997 after earning a B.A. from Wesleyan University in Connecticut.

Valerie Williamson
Executive Vice President of Business Development and Marketing

Valerie currently leads the Business Development efforts for The Electric Sheep Company. Valerie spent her formative business years working in the media, entertainment and events industries. Prior to ESC Valerie was the VP of Marketing and Business Development for OSTG (parent company of Slashdot and SourceForge.net), she also worked in the film industry at Orion Pictures back in the day, and was President of Interop Worldwide.

Throughout her career, Williamson has led business, marketing, and sales strategy for leading media companies including OSTG, ZiffDavis Events/Key3Media, IDG Entertainment (GamePro Magazine and co-founder of the E3 tradeshow), and Orion Pictures.

Chris Carella
Chief Creative Officer

Chris Carella is the Chief Creative Officer at The Electric Sheep Company. He has received a Technical Emmy Award for his work on the L Word in Second Life project and was a producer on the Emmy Award winning Virtual Laguna Beach. Chris has a design role on most of The Electric Sheep Company projects. Chris teaches a course in applications of Virtual Worlds at Teacher’s College, Columbia University with Professor Charles K. Kinzer.

Outside of virtual worlds, his interests include augmented reality, serious games, social software and pervasive computing.

Michael W.S. Morton
Chief Financial Officer

Michael Morton is the Chief Financial Officer at the Electric Sheep Company. He has been involved with ESC since its founding and was previously Executive Producer for virtual worlds projects such as AOL, NBA, and Nissan. He has worked in technology, business, and management for the last 10 years. In 2000, Morton and ESC CEO Sibley Verbeck co-founded StreamSage, a company focused on automatic audio and video analysis. Morton spent six years as CTO at StreamSage, and continued to oversee internal operations and communications when StreamSage was acquired by Comcast.