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	<title>The Electric Sheep Company</title>
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	<link>http://www.electricsheepcompany.com</link>
	<description>The Electric Sheep Company is an Emmy award-winning creator of virtual worlds and social games for major brands and media companies.</description>
	<lastBuildDate>Mon, 15 Feb 2010 16:22:42 +0000</lastBuildDate>
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		<title>Electric Sheep Exhibiting at Engage! Expo &#8211; Feb 16 &amp; 17, 2010</title>
		<link>http://www.electricsheepcompany.com/2010/02/electric-sheep-exhibiting-at-engage-expo-feb-16-17-2010/</link>
		<comments>http://www.electricsheepcompany.com/2010/02/electric-sheep-exhibiting-at-engage-expo-feb-16-17-2010/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 16:21:44 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.electricsheepcompany.com/?p=255</guid>
		<description><![CDATA[On February 16 and 17, The Electric Sheep Company will be exhibiting at the Engage! Conference and Expo at the Jacob Javitz Center in New York City.  The Engage! Expo is the leading event for major  		entertainment companies, youth brands and advertising agencies to  learn  		how to combine their existing products with [...]]]></description>
			<content:encoded><![CDATA[<p>On February 16 and 17, The Electric Sheep Company will be exhibiting at the <a title="Engage Expo" href="http://www.engageexpo.com/ny2010/index.html" target="_blank">Engage! Conference and Expo</a> at the Jacob Javitz Center in New York City.  The Engage! Expo is the leading event for major  		entertainment companies, youth brands and advertising agencies to  learn  		how to combine their existing products with the unparalleled  engagement  		opportunities and revenue streams of online media, including virtual  		worlds, games and social media.  This year the Engage conference is running concurrently with  		<a title="Toy Fair" href="http://www.engageexpo.com/ny2010/toyfair/index.html" target="_blank">Toy Fair</a>.</p>
<p><span style="color: #ff0000;"><strong>Please visit us at booth #14.</strong></span></p>
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		<title>ESC&#8217;s StreamJam chosen for MIDEM conference</title>
		<link>http://www.electricsheepcompany.com/2009/12/escs-streamjam-chosen-for-midem-conference/</link>
		<comments>http://www.electricsheepcompany.com/2009/12/escs-streamjam-chosen-for-midem-conference/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 19:01:52 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.electricsheepcompany.com/?p=249</guid>
		<description><![CDATA[
ESC is proud to announce that StreamJam, our free Facebook application for putting live concerts and events online, has been chosen as one of the 15 innovative music start-ups to be presented at MidemNet Lab, the showcase for cutting edge digital initiatives.   MidemNet Lab is part of Midem, the world&#8217;s largest music industry trade [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>ESC is proud to announce that <a title="Streanjam" href="http://www.facebook.com/StreamJam" target="_blank">StreamJam</a>, our free Facebook application for putting live concerts and events online, has been chosen as one of the 15 innovative music start-ups to be presented at MidemNet Lab, the showcase for cutting edge digital initiatives.   MidemNet Lab is part of Midem, the world&#8217;s largest music industry trade fair, held each year at Cannes, France.</p>
<p>We’ll be at Midem presenting StreamJam from January 23-27.   Drop us a line if you are interested in meeting up at Midem,  Streamjam@electricsheepcompany.com.</p>
<p>More information on StreamJam can be found <a title="Streanjam website" href="http://www.streamjam.com" target="_blank">here. </a></div>
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		<title>ESC Speaking at Digital Hollywood Conference, Oct. 20, 2009</title>
		<link>http://www.electricsheepcompany.com/2009/09/esc-speaking-at-digital-hollywood-conference-oct-20-2009/</link>
		<comments>http://www.electricsheepcompany.com/2009/09/esc-speaking-at-digital-hollywood-conference-oct-20-2009/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 15:55:43 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.electricsheepcompany.com/?p=211</guid>
		<description><![CDATA[
On October 20, 2009, Valerie Williamson, ESC&#8217;s VP of Business Development &#38; Marketing, will be speaking on a panel about virtual goods monetization at the Digital Hollywood Conference in Santa Monica, CA.  Valerie is joining a panel of folks from IMVU, Gaia Online, RocketOn and Sulake Corp., led by David Traub, VP of Business Development [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>On October 20, 2009, Valerie Williamson, ESC&#8217;s VP of Business Development &amp; Marketing, will be speaking on a panel about <a href="http://www.digitalhollywood.com/09DHFall/DH09Fl-Tues22.html">virtual goods monetization </a>at the <a href="http://www.digitalhollywood.com/LAFall09Agenda.html">Digital Hollywood Conference</a> in Santa Monica, CA.  Valerie is joining a panel of folks from IMVU, Gaia Online, RocketOn and Sulake Corp., led by David Traub, VP of Business Development for DigitalSportsMedia. The panel description is as follows:</p>
<p style="padding-left: 30px;"><em></em></p>
<p style="padding-left: 30px;"><em>Virtual worlds, virtual gaming and virtual communities have spawned a universe of goods and services. With hundreds of millions of users consumed in online gaming or social media, the phenomenon of the virtual economy is becoming ever more innovative and based in impressive economic numbers. As the technology enables better and more creative consumer experience, enabling full rich media virtual services and economies, the size, scope and future of the virtual world will only first become understood and realized.</em></p>
</div>
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		<title>ESC speaking at Casual Connect, Seattle WA, July 23, 2009</title>
		<link>http://www.electricsheepcompany.com/2009/07/esc-speaking-at-casual-connect-seattle-wa/</link>
		<comments>http://www.electricsheepcompany.com/2009/07/esc-speaking-at-casual-connect-seattle-wa/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 20:16:43 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[casual games]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[MMO]]></category>
		<category><![CDATA[speaking]]></category>

		<guid isPermaLink="false">http://www.dev.electricsheepcompany.com/?p=95</guid>
		<description><![CDATA[On July 23, 2009, Sibley Verbeck, ESC CEO, will be speaking at Casual Connect in Seattle, WA. Sibley is joining a panel of folks from Metaplace, Unity, and XPD Media, led by Mark Friedler, the founder of GameDaily. The panel description is as follows:
The World of Warcraft gets all the press and attention, but the [...]]]></description>
			<content:encoded><![CDATA[<p>On July 23, 2009, Sibley Verbeck, ESC CEO, will be speaking at <a href="http://seattle.casualconnect.org/content.html#friedler">Casual Connect in Seattle, WA</a>. Sibley is joining a panel of folks from Metaplace, Unity, and XPD Media, led by Mark Friedler, the founder of GameDaily. The panel description is as follows:</p>
<p style="padding-left: 30px;"><em>The <em>World of Warcraft </em>gets all the press and attention, but the truth is millions of gamers are logging on to casual MMO’s and virtual worlds every month. Over the last 18 months, more investment capital has been poured into this segment than any other in the games industry. Come and learn which companies will be winners of this growing category.</em></p>
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		<title>ESC speaking at Digital Hollywood</title>
		<link>http://www.electricsheepcompany.com/2009/05/esc-speaking-at-digital-hollywood/</link>
		<comments>http://www.electricsheepcompany.com/2009/05/esc-speaking-at-digital-hollywood/#comments</comments>
		<pubDate>Fri, 01 May 2009 16:00:33 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Announcement]]></category>

		<guid isPermaLink="false">http://www.dev.electricsheepcompany.com/?p=68</guid>
		<description><![CDATA[Join ESC at Digital Hollywood in Los Angeles at the following sessions:
Sibley Verbeck, CEO, joins a workshop with folks from Sony Online Entertainment, Gaia, IMVU, Turbine, RocketOn, PaymentOne
Tuesday, May 5th
Special Workshops
2:15 PM – 3:30 PM
Workshop B:
Virtual Worlds, Virtual Economies, Virtual Goods and Services and Virtual Gaming
Bernie Yee, Executive Producer and Head of Game Development, joins [...]]]></description>
			<content:encoded><![CDATA[<p>Join ESC at Digital Hollywood in Los Angeles at the following sessions:</p>
<p>Sibley Verbeck, CEO, joins a workshop with folks from Sony Online Entertainment, Gaia, IMVU, Turbine, RocketOn, PaymentOne</p>
<p style="padding-left: 30px;"><em>Tuesday, May 5th<br />
Special Workshops<br />
2:15 PM – 3:30 PM<br />
Workshop B:<br />
Virtual Worlds, Virtual Economies, Virtual Goods and Services and Virtual Gaming</em></p>
<p>Bernie Yee, Executive Producer and Head of Game Development, joins a panel with folks from Microsoft, AOL, Zynga, DoubleFusion, Machinima.com, and Norwest Venture Partners:</p>
<p style="padding-left: 30px;"><em>Tuesday, May 5th<br />
9:00 AM &#8211; 10:15 AM<br />
Track IV<br />
Innovation in Games, Game Networks and Social Gaming &#8211; Massive User Communities and Commerce<br />
As the platforms become more robust, as broadband, mobile, social media and TV provide greater consumer interactive flexibility, games as a product, as a destination, as a network or community and as a force in commerce grows. The growing power of the network, the relationship between the technology and the consumer, is opening the door to an entirely new and more complex set of tools in designing a multi-layered gaming consumer experience. From the explosion in casual gaming to the dedicated hardcore gamer, the power of the network is redefining games and user engagement which is ultimately revolutionizing the bottom line of the industry.</em></p>
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		<title>America&#8217;s Newest Car Company Unveils Hybrid Fueled by the Internet</title>
		<link>http://www.electricsheepcompany.com/2009/04/americas-newest-car-company-unveils-hybrid-fueled-by-the-internet/</link>
		<comments>http://www.electricsheepcompany.com/2009/04/americas-newest-car-company-unveils-hybrid-fueled-by-the-internet/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:00:43 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Announcement]]></category>

		<guid isPermaLink="false">http://www.dev.electricsheepcompany.com/?p=65</guid>
		<description><![CDATA[RIDEMAKERZ announces their virtual world today!
ST. LOUIS, MO&#8211;(Marketwire &#8211; April 16, 2009) &#8211;  Today one of the most anticipated virtual worlds for kids, RIDEMAKERZ, officially shifts from test drive into high gear, allowing kids everywhere to take the wheel and spin into action at http://play.ridemakerz.com. The first-of-its-kind experience combines authentic cars, next gen technology, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ridemakerz.com/RZ/Default.aspx">RIDEMAKERZ</a> announces their virtual world today!</p>
<p style="padding-left: 30px;"><em>ST. LOUIS, MO&#8211;(Marketwire &#8211; April 16, 2009) &#8211;  Today one of the most anticipated virtual worlds for kids, RIDEMAKERZ, officially shifts from test drive into high gear, allowing kids everywhere to take the wheel and spin into action at <a href="http://play.ridemakerz.com">http://play.ridemakerz.com</a>. The first-of-its-kind experience combines authentic cars, next gen technology, super-charged games, and engaging and educational activities that fuel a whole new world of online and offline play focused on America&#8217;s fascination with cars. </em></p>
<p><a href="http://www.marketwire.com/press-release/Ridemakerz-975307.html">Read the entire announcement here.</a></p>
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		<title>ESC Speaking at GDC 2009</title>
		<link>http://www.electricsheepcompany.com/2009/03/esc-speaking-at-gdc-2009/</link>
		<comments>http://www.electricsheepcompany.com/2009/03/esc-speaking-at-gdc-2009/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 20:50:14 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Announcement]]></category>

		<guid isPermaLink="false">http://www.dev.electricsheepcompany.com/?p=61</guid>
		<description><![CDATA[You can listen to ESC&#8217;s CEO Sibley Verbeck and VP Giff Constable speak at GDC this March in San Francisco.  Please drop by and say hello!
Sibley Verbeck will be joining Lee Nadler, ZMO of Ridemakerz,  Tuesday (March 24, 2009)   2:45pm — 3:15pm
The Creation of a Kids&#8217; Virtual World &#8211; Real Data
RIDEMAKERZ and The [...]]]></description>
			<content:encoded><![CDATA[<p>You can listen to ESC&#8217;s CEO Sibley Verbeck and VP Giff Constable speak at GDC this March in San Francisco.  Please drop by and say hello!</p>
<p>Sibley Verbeck will be joining Lee Nadler, ZMO of Ridemakerz, <strong> </strong><span class="bodytext">Tuesday</span> (March 24, 2009)   2:45pm — 3:15pm</p>
<p style="padding-left: 30px;"><strong class="subhead">The Creation of a Kids&#8217; Virtual World &#8211; Real Data</strong></p>
<p style="padding-left: 30px;">RIDEMAKERZ and The Electric Sheep Company provide the most detailed presentation on how a kids&#8217; virtual world is created that has yet been given in public. This will describe the process, achievements, setbacks, and surprises that went into the design and production of the virtual world created in a collaboration by these two companies, from concept to this week&#8217;s full public launch. Most notably, the presentation will include full disclosure of metrics from the virtual world&#8217;s beta period, including the number of beta users, how they were attracted, response rates on marketing efforts, how many dropped off at each step of engagement, average use time and number of logins per user, and many other aggregate and detailed results rarely provided today.</p>
<p>Giff Constable will be joining a panel on <span class="bodytext">Tuesday</span> (March 24, 2009)   4:15pm — 5:00pm</p>
<p style="padding-left: 30px;"><em><strong class="subhead">Social Technologies and Virtual Worlds: Best Practices</strong></em></p>
<p style="padding-left: 30px;"><em>Web 2.0 social media practices are firmly entrenched in MMOs and virtual worlds. What are some of the best practices out there that might improve your users&#8217; social experience? Our panel will be looking at these questions: What best practices are in place in virtual worlds now? What learnings from social networking sites can be applied to virtual worlds, introducing new technologies and social interaction mechanisms? What can we do to improve the social experience of our users, creating new interactions and new content, and thus improve their satisfaction with our worlds?</em></p>
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		<title>TechCrunch: Ridemakerz Builds a Virtual World For Boys Filled With Its Toy Cars</title>
		<link>http://www.electricsheepcompany.com/2008/12/techcrunch-ridemakerz-builds-a-virtual-world-for-boys-filled-with-its-toy-cars/</link>
		<comments>http://www.electricsheepcompany.com/2008/12/techcrunch-ridemakerz-builds-a-virtual-world-for-boys-filled-with-its-toy-cars/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 20:40:59 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.dev.electricsheepcompany.com/?p=58</guid>
		<description><![CDATA[TechCrunch covers the announcement of the RIDEMAKERZ virtual world, built upon ESC&#8217;s WebFlock platform.
The virtual world is a combination of a social network, video games, and a complex inventory system. Boys can design their own virtual cars online just like they can in the store. Electric Sheep took CAD files of all the body designs [...]]]></description>
			<content:encoded><![CDATA[<p>TechCrunch covers the announcement of the RIDEMAKERZ virtual world, built upon ESC&#8217;s WebFlock platform.</p>
<p style="padding-left: 30px;"><em>The virtual world is a combination of a social network, video games, and a complex inventory system. Boys can design their own virtual cars online just like they can in the store. Electric Sheep took CAD files of all the body designs and measured all the parts with micrometers to render how each car looks. Then they converted that into Flash using 3D Studio Max and Papervision3D. There are 649 million different combinations, and each one can be made into a real car and bought, so Electric Sheep had to figure out a way to make sure that only parts that really fit together could be created virtually. Depending on what parts a boy picks, it will affect the performance of his ride.</em></p>
<p><a href="http://www.techcrunch.com/2008/12/04/ridemakerz-builds-a-virtual-world-for-boys-filled-with-its-toy-cars/">Read the entire article here.</a></p>
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		<title>Hollywood Reporter: &#8216;L Word&#8217; virtual world in works</title>
		<link>http://www.electricsheepcompany.com/2008/07/hollywood-reporter-l-word-virtual-world-in-works/</link>
		<comments>http://www.electricsheepcompany.com/2008/07/hollywood-reporter-l-word-virtual-world-in-works/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 20:37:37 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.dev.electricsheepcompany.com/?p=56</guid>
		<description><![CDATA[Hollywood Reporter covers the creation of a Web-based virtual space for the hit show The L Word on SHOWTIME Networks.
Showtime has inked a deal with virtual world technology company The Electric Sheep Company to create a standalone Web-based virtual world for drama series &#8220;The L Word.&#8221; The L Word virtual world, which begins testing next [...]]]></description>
			<content:encoded><![CDATA[<p>Hollywood Reporter covers the creation of a Web-based virtual space for the hit show The L Word on SHOWTIME Networks.</p>
<p style="padding-left: 30px;"><em>Showtime has inked a deal with virtual world technology company The Electric Sheep Company to create a standalone Web-based virtual world for drama series &#8220;The L Word.&#8221; The L Word virtual world, which begins testing next month and formally launches with the debut of the series&#8217; new season in early 2009, will be the first to use Electric Sheep&#8217;s new WebFlock, a Flash-based solution that eliminates the lengthy downloads and other technological barriers that have prevented some virtual worlds from attracting the mass market. &#8220;We&#8217;ll also have celebrity guests as well as speed dating events and birthday party kits,&#8221; he said.</em></p>
<p><a href="http://www.hollywoodreporter.com/hr/content_display/television/news/e3i7c9fb5e8533a7a9c5b27130cff9acba7">Hollywood Reporter subscribers can read the full article here.</a></p>
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		<title>TechCrunch on WebFlock Launch</title>
		<link>http://www.electricsheepcompany.com/2008/07/techcrunch-on-webflock-launch/</link>
		<comments>http://www.electricsheepcompany.com/2008/07/techcrunch-on-webflock-launch/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 20:08:25 +0000</pubDate>
		<dc:creator>ESC</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.dev.electricsheepcompany.com/?p=39</guid>
		<description><![CDATA[TechCrunch covered the launch of ESC&#8217;s new Flash-based virtual world platform. As Eric Schoenberg writes:
WebFlock worlds are private-label virtual environments targeted at big brands who want to have a 3D presence online that is more accessible than worlds like Second Life, which require a separate software download. Although we’ve seen $345 million invested in virtual-world [...]]]></description>
			<content:encoded><![CDATA[<p>TechCrunch covered the launch of ESC&#8217;s new Flash-based virtual world platform. As Eric Schoenberg writes:</p>
<p style="padding-left: 30px;"><em>WebFlock worlds are private-label virtual environments targeted at big brands who want to have a 3D presence online that is more accessible than worlds like Second Life, which require a separate software download. Although we’ve seen <a href="http://www.techcrunch.com/2008/07/08/virtual-worlds-are-so-hot-right-now-345-million-invested-so-far-this-year/">$345 million</a> invested in virtual-world startups so far this year, there is a definite trend of those worlds moving into the browser.</em></p>
<p><em><a href="http://www.techcrunch.com/2008/07/17/more-browser-based-virtual-worlds-the-electric-sheep-company-releases-webflock/">Read the full article here</a>.<br />
</em></p>
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