Hollywood Reporter covers the creation of a Web-based virtual space for the hit show The L Word on SHOWTIME Networks.
Showtime has inked a deal with virtual world technology company The Electric Sheep Company to create a standalone Web-based virtual world for drama series “The L Word.” The L Word virtual world, which begins testing next
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TechCrunch covered the launch of ESC’s new Flash-based virtual world platform. As Eric Schoenberg writes:
WebFlock worlds are private-label virtual environments targeted at big brands who want to have a 3D presence online that is more accessible than worlds like Second Life, which require a separate software download. Although we’ve seen $345 million invested in virtual-world
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Virtual Worlds News interviewed Sibley Verbeck on the launch of the WebFlock virtual worlds platform, and the announcement of SHOWTIME Networks as the first client. They write:
At its more developed, WebFlock is much more customizable. Spaces can be placed on a single brand homepage or distributed through MySpace or Facebook. It can come with not
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Sibley Verbeck is interviewed in this AdWeek article examining how movie studios are leveraging virtual worlds technology.
Read the full article here.
AdWeek examines the impact of sponsorships inside of MTV’s virtual world:
Among the findings was that Pepsi’s positive brand image traits increased dramatically among fans who not only watch the show but browse The Hills content online, where Pepsi runs 30-second spots and banners. Positive brand image increased even more among fans who played in The
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