Virtual Worlds News interviewed Sibley Verbeck on the launch of the WebFlock virtual worlds platform, and the announcement of SHOWTIME Networks as the first client. They write:
At its more developed, WebFlock is much more customizable. Spaces can be placed on a single brand homepage or distributed through MySpace or Facebook. It can come with not
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Sibley Verbeck is interviewed in this AdWeek article examining how movie studios are leveraging virtual worlds technology.
Read the full article here.
AdWeek examines the impact of sponsorships inside of MTV’s virtual world:
Among the findings was that Pepsi’s positive brand image traits increased dramatically among fans who not only watch the show but browse The Hills content online, where Pepsi runs 30-second spots and banners. Positive brand image increased even more among fans who played in The
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Keynotes for the Virtual Worlds 2008 conference include:
- Charles Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc.
- Rosie O’Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc.
- Jeffrey B. Yapp, Executive Vice President, MTV Networks Music & Logo
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Reuters covered Giff Constable’s speech at the National Retail Federation’s annual convention, part of the Deloitte & Touche keynote address.
Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to stay competitive in the fast-changing world of global retail.
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