Introduction

The Electric Sheep Company is an Emmy award-winning creator of virtual worlds and social games for major brands and media companies. We develop for a wide range of needs and budgets, building on top of our best-in-class technology and proven experience.

Tapping into New Revenue Streams

Virtual worlds and social games are enormously popular, used every month by hundreds of millions of people and creating a market in the billions of dollars. They also enable powerful new revenue streams for businesses, through virtual goods, subscriptions, sponsorship, and real-world retail tie-ins. Lightweight virtual worlds can typically earn between $1.00 and $2.00 per unique user per month (monthly ARPU), while more intense MMOs average $5.00 to $10.00. A well designed social game distributed across the major social networking sites can earn between $0.30 and $0.70 in monthly ARPU.

ESC works with our clients to understand their business goals and target customer demographics, apply the appropriate revenue models, and design effective compulsion loops that fit those goals.

Your Full Service Partner

ESC has created over 150 virtual worlds and experiences across a range of needs and budgets, from feature-rich, multi-million dollar budget worlds to lightweight games and social spaces. We provide a full range of services across the entire lifecycle of a project:

Business Planning

• Strategic Consulting
• P&L Analysis and Financial Modeling
• Marketing and Distribution Planning

Design and Production

• Experience, Story, and Game Design
• Virtual Economy Design and Management
• Concept and Production Art
• Character Design, Rigging, and Creation
• Software Development and Web Development
• Ongoing Operations and Systems Management
• Systems Integration
• Subcontractor Management
• Machinima

Best-in-Class Technology

ESC’s proprietary WebFlock technology provides the richest multi-user experience possible in Flash. Click here for more information.

Client Examples

RIDEMAKERZ Casual MMO

RIDEMAKERZ is a casual MMO targeting boys 6-12. Players can explore a rich world filled with gameplay, customize personal spaces and customize a virtual replica of their real-life remote controlled RIDE. The experience includes a virtual economy, leveling and achievement systems, a social graph, and gameplay that is affected by the accessories and customizations added to the cars. Socialization occurs via white list chat and visual emote communication cues. The experience also features tight integration to RIDEMAKERZ retail ecommerce systems. Created with WebFlock, the RIDEMAKERZ Virtual World is built to scale and handle over 1 million total users by the end of 2009.

MTV: Integrating Sponsors

For 2+ years, ESC worked with MTV to produce community events, help manage the diverse group of technologies and vendors selected by MTV, and integrate sponsors like Pepsi, Secret, AT&T Wireless, and Sunkist. The Pepsi virtual soft drink was the vMTV’s top-selling product in 2007, moving more than 110,000 cans that were virtually recycled and used more than 650,000 times. The cans were also seen in use over 2.4 million times by 85 percent of the user base. A study shared by AdWeek showed that consumer responses to integrated sponsorships within the virtual world were significantly more positive than pure TV or Web advertisement views.

Showtime Networks: Enriching the Fan Experience

ESC worked with Showtime Networks to enhance the website community experience for The L Word’s dedicated fan base. The lightweight WebFlock experience was used by thousands of fans from around the world, included video content about the cast, and had integrated links over to Showtime’s ecommerce platform.